With 17 years of experience leading user-centred digital products for global scale-ups and R&D teams, I’ve helped launch breakthrough solutions across mobile, e-commerce, finance, and B2B platforms. Skilled in product discovery, usability, and cross-functional leadership, I thrive on building products that enable rapid, high-stakes decisions and scale across new technologies.
Signature Outcomes:
• Launched Bolst, a contractor finance app, attracting 10,000+ users and a 4.4-star rating
• Reduced onboarding drop-off by 25% with evidence-driven UX improvements
• Introduced chatbots and language assistants, enabling fast, conversational decisions
• Delivered R$1M+ in first-month revenue for PIX payments MVP at Bemol Digital, reducing failed transactions by 35%
• Grew digital engagement by 20% through analytics-driven mobile app launches
• Reduced onboarding drop-off by 25% with evidence-driven UX improvements
• Introduced chatbots and language assistants, enabling fast, conversational decisions
• Delivered R$1M+ in first-month revenue for PIX payments MVP at Bemol Digital, reducing failed transactions by 35%
• Grew digital engagement by 20% through analytics-driven mobile app launches
My work spans mobile, desktop, Smart TV, wearables, AR, and VR—always driven by a commitment to usability, discovery, and human-centred design. I focus on building frameworks that support intelligent decision-making, guiding teams through discovery and delivery with grounded, calm leadership.
Beyond the products themselves, I’m passionate about mentoring cross-functional teams, building cultures of collaboration, and empowering people to deliver meaningful, high-quality outcomes. I believe outstanding leadership is about clarity, empathy, and creating the space for others to excel.